There’s an AI-powered conspiracy machine selling ‘Truthwear’ merch to Canadians, and my friends at the National Observer unmasked the person profiting from this account.
Mutinni has over 620,000 followers on Facebook — people who are regularly served up posts about stuff like “intentional weather modification,” lizard people, and Alberta separatism.
I am very excited to be partnering with Canada’s National Observer today to share their mind-blowing story.
The story shows just where all of this is going — it shows what happens when people are given incentives to publish fake information, at scale, all with the help of AI.
See, National Observer journalist Rory White first became aware this account, Mutinni, after it posted viral misinformation about lab-grown meat.
Through some dogged investigative work, which is honestly so juicy it could be a whole other video, Canada’s National Observer ending up finding that this huge, merch-selling conspiracy page, Mutinni, is run by a Toronto rapper, Minty Burns, who is living in Mexico.
His operation has grown to include a social media growth consultant in Pakistan, three employees in Mexico, and a sales director in Toronto..
In-between posts about stuff like climate lockdowns and digital IDs, Mutinni directs its fans to a Shopify website that sells $50 T-shirts branded as “Truthwear.”
“You’re not just buying clothes – you’re claiming a piece of the rebellion,” it claims.
This is the really scary part of this story. It’s nothing new that there’s a profit motive behind spreading lies and conspiracies, but thanks to AI, pages are now able to turbocharge that phenomenon.
In today’s video, I break down this wild story from Canada’s National Observer.
